Blue Mountains Business Community Resources
Featured Topic Live Events: 5th March | 19th March 2020
Our featured topic for March 2020 is SEO (Search Engine Optimisation). SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Join the conversation online in the Facebook Group. Ask questions, provide insights. Also if Facebook is not your thing, join us for breakfast or evening drinks and we discuss this topic. Feel free to bring your notes with you.
If you can place on PostIt Notes so we can easily collate them and get everything answered efficiently.
Don’t think you are limited to just discussing this topic any other month? Click the buttons above and engage anytime you would like.
This page is a summary of the conversation online and offline and is updated with valuable information from time to time.
Questions & Answers
It was clear from the discussion and Stevens’ insights that every business should have, claim or update their Google My Business account.
The first of our new CHALLENGE series is, this month is to set up or claim and optimise your Google My Business account.
At the end of the month we are going to encourage you to share and get some free promotion and publish your GMB pages for us to the Facebook Group.
To get your GMB Share link. Go to Info > Share Business Link and a pop up will appear with your link.
Save this for later somewhere to send to people who are coming to visit you and/or post in Facebook for our end of the month Challenge.
Tools & Resources
During the introduction it was ascertained that most people were using WordPress and about half were using some kind of SEO plugin.
I recommended SEOpress Pro over Yoast mainly due to pricing, features and the handling of a bug in their software a couple of years ago. For such a big company, with so many users, lots of businesses affected and the expensive nature of their plugin, it could have been handled better.
MerlinFX: We build easy to use websites. Our process shows you how to become an authority in your industry without needing special skills.
Google My Business was clearly the main discussion point and we're going to initiate a challenge around this.
If I can offer one tip, is to encourage current and past clients to leave you a review on Google MyBusiness.
Uber Suggest - Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.
Steve and his family left Sydney 10 years ago, leaving behind the stresses of corporate life, Sydney traffic and property prices, and settled into a Katoomba cottage with a chook run, backyard orchard and a home office with a view.
He now runs the web consultancy Well Optimised, helping SME’s get found online, engage with their target audience and convert them into profitable, recurring customers.
Steve is passionate about helping other small businesses make a success of their enterprises with his knowledge of search engine optimisation (SEO) and online marketing strategy.
Over his 15 year career in Sydney, Steve accrued traditional and online marketing experience across corporate, agency and small business environments.
His corporate marketing roles included six years as A/V Training Manager at Sony Australia and Retail Marketing Manager at 3 Mobile, and four years as a Product Manager at Audio Products Group, a distributor of specialist A/V products.
On the agency side he was Multimedia Producer at digital agency IOS for two years where he developed online and multimedia solutions for Telstra, Pfizer and Kia among many others.
Copy Loading / Keyword stuffing. When you use too many or too much of the same keywords in your copy that it almost is ridiculous to read. Depending on the article and how you use keywords, Google can penalise you for doing so. It's an older shady technique and Google is wise to it.
Whilst it is important to include your keyword or key-phrase in your title, first paragraph and meta titles and descriptions, over use can have a negative effect on your article. Typically the consensus is write for humans first and search engines too.
Steer clear of people who are possibly using Ninja Outreach, which is a tools used to send hundreds of emails out to potential people that will publish their "guest posts" on your website.
All they are trying to do is get back links to their website from you.
Typically too, the articles exist elsewhere too and Google will rank the content lower because it sees the content as duplicate.
Lot's of Fresh Air is all about the ‘how to’ of having adventures in the great outdoors, mixed with a bunch of inspiration and a bucket-load of encouragement to help you say ‘yes’ to adventure.
Hiking and bushwalking totally changed my life and I’m passionate about helping others connect with nature in meaningful, active (and fun!) ways.
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