Buy Blue - Business Made Social - Blue Mountains

Blue Mountains based businesses need your help!

Blue Mountains based businesses have suffered greatly from little to no 2019 Christmas trade due to the terrible bush fires that have kept 100,000’s of visitors away. Business past Katoomba suffered more as flooding collapsed the track at Medlow Bath. Then COVID and with businesses still not being able to operate at full capacity, the flow on affect is profound across all the villages and residents. Some businesses remain closed for good. 🙁

Council is re-igniting its popular Love Local campaign to boost support of local businesses following the latest COVID-19 restrictions.

The campaign, first launched in January 2020 amid that summer’s bushfires, encourages the community to spend more with local businesses during difficult times. It evolved last year during the onset of the pandemic.

To raise awareness of the many ways consumers can support local business, Council is now providing marketing resources to suit a variety of businesses.

The new Love Local signs and social media resources feature calls to action and information, such as ‘Takeaway only’, ‘Classes online’ and ‘Contactless pick up’.

These resources are available to download from Council’s website.

Council’s Love Local campaign is a way we can encourage consumers to get behind their local shops, services, or food outlets. Providing marketing resources to local businesses, so they can promote how they’re operating during current COVID-19 restrictions will help locals understand how they can provide support.

Council is also waiving rents for all tenants in Council buildings under commercial agreements during the current lockdown period, given the ongoing strain on local businesses following multiple crises.

 

The community can support local businesses by:

  • Shopping over the phone or online at a local business
  • Ordering takeaways or delivery from your favourite restaurant during COVID-19 shutdowns
  • Buying gift cards from local businesses
  • Writing a review or promoting your favourite business on social media
  • Sharing the Love Local campaign.

Please note:

Council officers are also compiling a list of the resources and assistance initiatives that are becoming available to support affected business. To stay up to date subscribe to our regular Business News Snapshot and this information will be emailed to you.  

For more information about how to Love Local go to: bmcc.nsw.gov.au/love-local.

Read the full media release here.

More ideas to spread the Love!

We’ve noticed the outpouring of care and questions on how to support the Blue Mountains.  

Here are ways to LoveLocal.

Share Your Favourite Places

Share your favourite locations and encourage your friends and family to visit by including why you love each business/place.

Are you a resident, business owner or returning visitor and love the Blue Mountains?

Here’s how you can help by creating an epic Facebook post to share the love in the Blue Mountains.

  • Step 1: Copy the sample provided to create a post.
  • Step 2: Add your favourite locations by tagging each business/place.
  • Step 3: Explain why you love these places under each tag.
  • Step 4: Post

My post based on this template.

Yours need not be that long. We just have a lot of places we visit all the time. 

Our tips on social posting

Sample Epic Facebook Post

Copy this post. Anything in [ ] change accordingly.

The Blue Mountains needs your help.

Blue Mountains based businesses have suffered greatly from little to no 2019 Christmas trade due to the terrible bush fires that have kept 100,000’s of visitors away. Business past Katoomba suffered more as flooding collapsed the track at Medlow Bath. Then COVID and with businesses still not being able to operate at full capacity, the flow on affect is profound across all the villages and residents. Some businesses remain closed for good.

I’m doing my small part by posting about my favourite places and why I love them.

LOCATION SUB HEADING

✅ [Tag location, shop etc]
[Write why you love about each place]

[Repeat as many times in the same post as you like but a different location each time]

Reward yourself, you deserve it. Calories don’t count in the mountains 🙂

#buyblue #bluemountains #lovelocal #[include village hashtags for each location mentioned]

Have you been to any of these places, comment below?

Are you a resident, business owner or returning visitor and love the Blue Mountains? Get this sample post and make your own version to share with friends and family. Visit buyblue.com.au for details.

Please share, like and visit if you can.

Don't spend the extra dollars on yourself, shout a friend instead!

The idea here is to visit one of your favourite locations to dine in. It can be any store to be honest, but food is easier. Have your friends guess what you ordered and the winner gets breakfast, lunch or dinner – your shout. You choose the prize. It’s your game.

You promote the venue to your friends, you and your friends engage on social media for a bit of fun and potentially the venue gets a future order, potentially future business from your friends and/or at least brand awareness for the venue. Just have fun with it.

Here’s how you can help by creating Facebook post by Checking in to a place you love:
  • Step 1: Facebook Check In via Venue.
  • Step 2: With Friends? Tag them into the post.
  • Step 3: Explain the game about offering a free meal your expense if they guess what you or the group is ordering.
  • Step 4: Post
  • Step 5: Let the fun begin.

Posts based on this template.

More Posts based on this template.

Pay It Forward!

Make someone happy!

Some venues offer the opportunity to allow you to Pay It Forward.

Typically run in cafes. You offer an amount usually the cost of a coffee so at the discretion of the cafe staff they allow someone to have a coffee for free. 

What tends to happen is it becomes a conversation starter with customers as they will ask about it whilst they wait for their order.

Watch how other people want to add to the tally.

Make it easy for the venue by supplying them a template that looks better than a hand written version and stands out:

  1. Get this template >
  2. Print it
  3. Pass it over to a venue of your choice that offers Pay It Forward. 
  4. Suggest it is displayed prominently.
  5. Start the list by paying an amount towards the list.
  6. Feel good 🙂

15 Ways To Help The Blue Mountains

How you can help Business Made Social?

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  5. Share this page via options below
  6. Attend our FREE business events. No selling!

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